Your customer value proposition (CVP) is what makes customers choose you instead of the competition – CVP is the foundation of your competitive advantage. Your customers compare your CVP with that of your competitors before they decide either in your favour or against you. Writing your CVP requires you to understand operations, marketing, as also strategy. You can offer value to your customers in several ways – monetary savings through offers and discounts, prompt deliveries, quicker attention to their complaints and suggestions, superior after-sales services, and providing certain specific conveniences like free home deliveries and others. You can discover many creative and innovative ways to bring value to your customers. Keep your CVP short and uncluttered. Be precise. Your customers have specific needs; your value proposition should offer targeted solutions. And finally, it is about your customer, not you. Your value proposition should discuss only what matters to your customers and not you.
Here’s what Micheal LeBoeuf, an American business author and management professor, has to say:
WHAT DO YOU THINK?
Let me know in the comments section.
In this ongoing series #GreatMinds on my blog, I am shining a spotlight on the important ideas that some very successful people keep talking about in their public life.