Building a customer-centric organization #GreatMinds

Building a customer-centric organization will comprise: mapping the customer journey and life cycle; incorporating customer feedback into processes and behaviours of our marketing and sales team personnel; refining operating model to enable customer centricity; aligning technologies and processes to support and drive customer engagement, integrating contrasting business unit cultures; and transforming culture from top to bottom.

Here’s what Howard D. Schultz, chairman and CEO of Starbucks, has to say:


Let me know in the comments section.

In this ongoing series #GreatMinds on my blog, I am shining a spotlight on the important ideas that some very successful people keep talking about in their public life.

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